Recent Contributions

Hi all, here is what I have been working on so far:

I have crunched the data for Respondent Demographics and made graphs so that we could have some visual representation of the data. You can find that here:

https://drive.google.com/file/d/0B1u_YLiHmeGra3FRYUltOFhzRGM/view?usp=sharing

I also attended Chris Wick’s lecture on tips for successful social media marketing. He touched on only a few points, but still gave some pretty useful information to the audience. Here are the notes and recommendations that I took from his lecture:

He aimed to address a few of these questions/concerns within this lecture:
-Distribution/How many people see your posts on social media
-A meaningful network within their audience
-Should certain firms have a social media presence?
-How to understand and measure success

-Consumers buy based on emotion and they justify with logic. Appeal to the audience emotionally. Consumers are more prone to pay attention and respond to things that they can relate to in some type of way and will move their emotions.

You must ask these questions for your brand:

1. Why am I communicating this message/brand/product to consumers?
2. What is it that I’m trying to communicate/sell?
3. What do you want your user to do once they have access to your posts?

Research, explore and learn
Story-based marketing- Write a script and put a story together that will provoke a user to take action when they see your content whether it be a like, retweet, share, etc.

To answer the question of should we or should we not [as a firm] have a social media presence, Chris says YES because every single network connects with a different user.
When you have an important piece, PLAN for ALL social media networks. You need to have something distributed on various social media channels that will vary in execution based on the platform that it is on.

Creating a meaningful community through your network

You must be able to measure success in order to determine whether or not it is meaningful. Connect with anyone that can relate to your target demographic and use custom URLs such as bit.ly or google url to track how many click were received and where they came from. He notes that the difference between social media users and consumers is that social media users are not there to buy, they are there to connect. Once a user likes, retweets or connects with your content they have connected with it in some type of way.

Make your move before you’re ready, because your idea will never be picture perfect. Don’t go into “analysis paralysis” where you have a great idea but you care about it so much that you want to wait a long time to execute it.

Contribution 4/12-4/26

  • Posted for #DiscussNois.
  • Helped generate demographic questions for the survey with Team 2.
  • Helped come up with strategies of sending out survey with Team 2.
  • Sent surveys to friends and made sure they finish them.
  • Helped write methodology for our poster.
  • Prepared for the presentation with Alia and Masic and presented at the Undergraduate Research Symposium.

Summary ending May 3

I’ve been waiting on the data to be crunched so that I can write a summary/interpretation of the charts & graphs that will be presented in the final project. Some of these items are now just coming in, so I will be able to work on the summary over the next few days. In the meantime, I attended the social media presentation (online).

Christopher Wick is a social media consultant who has written a successful book on social media success. He had some good points and is successful for a reason, but overall I thought his presentation was very profit-driven for his company. Additionally, we were told that the slides and a free copy of the book would be provided. I could be missing something, or maybe he has not yet delivered his content, but I’ve checked and can’t find the links anywhere. I even subscribed via his text sign-up request.

What I took away from Wick’s talk:

He stressed relating to your audience or speaking to your audience, without shoving in their face that you are trying to sell (literally or figuratively) them something. The selling could be information, or a product. We should think hard about what we are posting, and why we are posting it. He also emphasized keeping content short, and within attention span (7 seconds). The posts should be highly visual in nature. Wick also said know your audience. What demographic are you targeting? What social media platform is this demographic likely to be on? We may need to change our content based on which platform we are using, in order to better reach the demographic.

As we have done in this class, Wick said be sure to do some analytics regarding your social media posts. Click-throughs, bitly, etc are the common routes of doing this. Repeat what you find to be successful, and drop what is not.

I ended up spending the dollar on the e-book and I can look through it or offer it to anyone who may want to use it for the final report.

Final Paper – General Recommendations

Hi class! I will be out of town today, but did draft up a final report that was sent to Ryan for review. Below is the copy. Please let me know if you all have any suggestions.

_________

Social media is an evolving tool that is continuously changing the way society interacts and views the world. From politics to entertainment, there is no topic that is off limits for conversation among the masses especially in a community of college students. Students are constantly on the go between classes, work and extracurricular activities that social media and its app can easily become the primary source of news. With this precedent in place, it can be quite challenging for traditional media (radio, television and newspapers) and others outlets successfully target an active mind.

Based on the findings from our experimental social media channels, it is noted that engaging college-aged students is not an easy task. The interest of many does not necessarily blend perfectly, however, that does not mean that a cohesive page with quality content cannot be achieved. In fact, it is an effort that can be accomplished with extensive social media research and a deep understanding of the audience. Below is a brief overview of the best practices that can be implemented in local outlets gearing their material to students.

As previously stated, it is essential to understand the basics of the outlet. This can be achieved by asking the fundamental five W’s (who, what, when, where and why) and one H (how). This may read as trivial, but knowing the purpose of your message will better translate to the audience through postings. The planning stage can take as long as needed and often times go through a various of edits before being solidified for a beginning standpoint. Knowing the demographics and a general viewpoint of the audience will make it easier to narrow down the relevant platforms.

For clarity purposes, the audience will remain as college-aged students. As an outlet, it is essential to understand that each person brings their own unique perspective to the social media environment. With this notion in mind, it will open up an avenue to realize that all young women and men are not equally tech savvy and/or up to date with the latest trends. As a social media strategist, it is imperative to know a few simple guidelines such as the difference between use and access. For starters, it should be understood that all students will not use social media for pure academic purpose and development. At times, technology is a simple outlet for staying socially connected and for fun times. Furthermore, if a student is behind on or lacks the common knowledge to navigate social media, it may be due to socioeconomic status and race. Having a background on how certain factors play into interaction will serve as a starting point of creating a sound channel.

Social media marketing aspects and effectiveness suggest creating content that is focused more on the quality and not quantity. The idea behind it is to report buzzworthy, newsworthy events that do not overwhelm the audience. Through this, the goal would be to open up an online conversation on the given topic that keeps individuals engaged. Listening to the tone of the community by observing how members interact with one another as well as general etiquette will establish long-term relationships built on trust. This can potentially generate two-way conversations with followers to talk about their interests. Having open communication can bring more involvement on the end of the channel by being able to respond promptly to messages, questions, comments and utilize proper terminology such as hashtags. As a the brand continues to develop, be sure to monitor other social channels and competitors while bearing this question in mind: “What is the desired outcome?”

In regards to popular platform, there are listed bullet points to review:

 

Facebook

  • Celebrate great things happening
    • Sports, arts, cultural events
    • Post blog articles, news items and announcements
      • Awards, achievements, honors
    • Share educational memes
  • Post 8 p.m. to 7 a.m.

Twitter

  • Use a hashtag for your school
  • Engaging GIFs, videos and photos
  • Post 7 a.m. to 8 p.m.

Instagram

  • Best place to post engaging images to entice alumni, current students and prospective
  • Show events such as sporting events, Quad day, school history, etc.

LinkedIn

  • Use it as a platform to help connect students and alumni
  • Post blog articles, news items and announcements
    • Awards, achievements, honors
  • Follow local businesses, campus outlets (radio, tv, newspaper)

General

  • Be consistent and available
  • Quality content

 

Up to April 25

  1. Reviewed the final poster for typos
  2. Helped write the literature review
  3. Posted tweets/facebook posts
  4. Contacted college of media professor (Michelle Nelson) to see if she will advertise the survey to students
  5. Helped determine demographic questions for survey as part of group 2

Contributions Report 6

  1. Continued to post in The ‘Nois for #EnjoyNois, constantly trying to find interesting and engaging stories for readers. Played around with memes, gifs and different emojis too.
  2. Sent out surveys to friends on the Illinois campus, both in the college of media and out.
  3. Assisted in writing the methodology for our Undergraduate Research Symposium poster.
  4. Read through Literature Review, gained a better understanding on what our research is and prepared with the team for our presentation at the Undergraduate Research Symposium.
  5. Presented at the Undergraduate Research Symposium on behalf of the class, explained our experiment to judges and other faculty and students interested in our study. Answered the questions and concerns they had in regards to the experiment or anything related to social media and our research.
  6. Spent the weekend getting people to answer our short surveys for class.

Activities April 19-26

Posted the survey, found people to take it.

Tweeted:

#DiscussNois 5 predictions for the NY primary

http://cnn.it/1MFNBgj

#DiscussNois Trump and the Clintons: Does he love them or hate them?

http://cnn.it/1rfd3Qv

#DiscussNois How to win NY

http://politi.co/26d3Ms1

#DiscussNois Obama: This election is dysfunctional

http://politi.co/1qCPW16

#DiscussNois 5 things to know from the NY primary

http://cnn.it/1SpOkCl

#DiscussNois Trump and Clinton lead in CT

http://cnn.it/1YRUoo9

#DiscussNois Where does Sanders go after his loss?

http://cnn.it/1VQbF3z

#DiscussNois Youth votes for Trump historically low

http://cnn.it/233ykYL

#DiscussNois Cruz and Kasich unite forces to stop Trump

http://nyti.ms/21ez7Xi

#DiscussNois Obama send 250 special forces to Syria

http://cnn.it/1SHxq1j

#DiscussNois What to watch for on #SuperTuesday

http://cnn.it/1pBCud2

#DiscussNois Warren for Sanders’ VP?

http://cnn.it/1SHxu0Y

#DiscussNois Trump, Clinton looking for #SuperTuesday wins

http://cnn.it/1SMy7cP

 

Assignments for April 26

While still keeping up with our postings as usual, we’re finally heading into the home stretch.

Each class member needs to be sure to get at least 50 different people to answer our online questionnaire at http://go.illinois.edu/tweets. It’s vitally important that we complete getting our responses before class this coming Tuesday.

As results come in, make sure we are getting an appropriate mix of demographics by checking the list of who has responded at http://media290.h.media.illinois.edu/survey/respondents.log.  Raw data, rating each tweet, also may be viewed live at http://media290.h.media.illinois.edu/survey/answers.log.

Learn about data analysis and reporting

Now also is the time for Teams 1 and 2 (Alia, BlaizeColleenHenryKhaoulaMasicMike, RheaRuoxi and Ryan V.) need to begin learning how to do correlation, factor or other curvilinear analysis of the data so that you can lead the entire class in analyzing results after they come in.

Meanwhile, Team 3 (Aaron, BreaMicheleMolly and Ryan D.should be busy expanding upon and adding footnote references to our poster (4.7MB PDF) text to prepare the first segments of our final report. The full set of source files (55.8MB ZIP) also are available. Technical problems prevented inclusion of the charts for each tweet, but otherwise all content seems to have made its way onto the poster.

Submit your grading contract

This also is the week for everyone to submit by private email to ekmeyer@illinois.edu your grading contract, assessing what grade you believe you should receive in the course and outlining, based on specific work performed, you believe that grade is merited.

We’ll talk more about all of these things Tuesday, but time is drawing short, and we need to make sure everyone accomplishes what needs to be done before class.


ursAlia, Masic and Ruoxi presented our project from 3:15 to 4:30 p.m. Thursday in South Lounge of Illini Union. 

Contributions Report 5

  1. Continuously tweeted and wrote Facebook posts for The ‘Nois under the #EnjoyNois category.
  2. Went through buffer analytics, Facebook Insights and checked through Instagram posts to see which posts gained the most popularity and interests.
  3. Started preparing for the Undergraduate Research Symposium with Masic and RouXi. Discussed logistics and what we need to prepare for the symposium in terms of poster, data and required information needed for the poster.
  4. Met up with Team 2 to write demographic questions for The ‘Nois student survey.

    Q1: Gender.
    Answer: Male/Female

    Q2: Year in school
    Answer: Freshman/Sophomore/Junior/Senior

    Q3: What is your ethnicity
    Answer: Asian or Pacific Islander/White/Native American or American Indian/Black or African American/Hispanic or Latino/Other

    Q4: Where do you get your news from
    Answer: News websites/Twitter/Facebook/TV/Newspapers/ Other (please indicate)

  5. Reviewed with Team 2 on ways we can distribute the survey online to get data. This includes social media, word of mouth, in-class announcements.

Activities April 19

Rated tweets

Did means and standard deviation

Tweets:

#DiscussNois 5 predictions for the NY primary

http://cnn.it/1MFNBgj

#DiscussNois Trump and the Clintons: Does he love them or hate them?

http://cnn.it/1rfd3Qv

#DiscussNois How to win NY

http://politi.co/26d3Ms1

#DiscussNois Obama: This election is dysfunctional

http://politi.co/1qCPW16

#DiscussNois Cruz wins Wyoming

http://cnn.it/1VdHItv

#DiscussNois Did you see Sanders introduce Run the Jewels at Coachella?

http://cnn.it/23GYZA7

#DiscussNois Watch Clinton dance while on campaign trail

http://cnn.it/1qBIS4W

#DiscussNois Clinton’s fundraising: Sanders supporters shower her with dollar bills

http://cnn.it/1YD18WB

#DiscussNois Is Sanders’ average donation really $27?

http://wapo.st/1qBJHuy

#DiscussNois Mothers who lost their children to police abuse or gun violence rally around Clinton

http://nyti.ms/1VUZHnn

#DiscussNois Who is Trump blaming now for his loses?

http://nyti.ms/1qR6dQW

#DiscussNois There won’t be a White House in the future for Paul Ryan

http://nyti.ms/1Vp14fG

#DiscussNois Cruz’s go fund me

http://politi.co/1qoT8xk

 

Contribution – Week of 4/12 to 4/19

Researched, wrote and entered all information for final project paper for the following sections: Objective, Introduction, Keywords, Literature Review Links, Research Question, Method.

 

Objective:  Begin thinking about our ultimate goal — drafting, as a team, a final report to campus and other local media using our readings, experiences and data to make a convincing case for how they could improve their social media products to more engagingly reach a campus audience.

Introduction

Today, social media has become a necessity in the daily lives of millennials. Interactions have become less of an organic, face-to-face ordeal and more of a distant, instantaneous line of communication. Whether it is meeting new individuals or receiving updates on news from across the country, people are connected now more than ever. It has become second nature for people to receive their news online since it is quick and convenient. Our

 

Literature Review

Keywords: social media, college, university, students, media, Twitter, Instagram, Facebook, audience, UIUC, Illinois, platforms, newspapers, engagement, campus, strategies, marketing

 

Links

http://bit.ly/1Se4vzq

Digital Inequalities

  • Assumption that all students are tech savvy and up to date with all trends
  • Understand that students may not use social media for academic purposes and development
  • Understand the difference between access and use
  • Know that social media engagement can affect college admission process
  • Social economic status and race may affect participation   
    • African-Americans more likely to use Twitter, less likely to use FB to check on friends
  • Make sure to target both genders
    • Men
      • Use social media to make new friends
      • Play games
    • Women
      • Use it to maintain current relationships
      • Post public messages, send private ones, send friend requests, post photos
      • Use Pinterest and IG more than males

 

http://bit.ly/1S21zcP

Social Media Marketing aspects

  • Create buzzworthy/newsworthy events
    • Create a way that fans can promote pages
    • Create online conversations
  • Strategies
    • Listen to the tone of the community
      • Observe how members interact with one another and etiquette
    • Listen to other different social channels & competitors
    • Target which platforms are relevant to the student population
    • What is the desired outcome?

 

http://edut.to/1xAlGD8

School Website

  • Must be mobile friendly
  • Easy to update
  • Link to other social media platforms
  • Reflects school culture

Facebook

  • Celebrate great things happening
    • Sports, arts, cultural events
    • Post blog articles, news items and announcements
      • Awards, achievements, honors
    • Share educational memes

Twitter

  • Use a hashtag for your school
  • Engaging GIFs, videos and photos

LinkedIn

  • Use it as a platform to help connect students and alumni
  • Post blog articles, news items and announcements
    • Awards, achievements, honors
  • Follow local businesses, campus outlets (radio, tv, newspaper)

General

  • Be consistent and available
  • Quality content

Instagram

  • Best place to post engaging images to entice alumni, current students and prospective
  • Show events such as sporting events, Quad day, school history, etc.

 

Research Question

The research question that we are exploring is: What can campus and local media do to improve their social media platforms to better engage with the campus audience?

Revision: In what ways can campus and local media better engage with a campus audience through their social media platforms?

 

Method

Target group: Campus and local media consists of the following:

  • University of Illinois at Urbana-Champaign
    • Public Affairs Department
    • The Daily Illini
    • UI-7
    • College Departments
      • College of Media
      • LAS
      • ACES
    • PRSSA
    • AAF
    • JAMS
    • NABJ
  • Local Media
    • The News Gazette
    • Ebertfest
    • WCIA 15
    • News Channel 15
    • Herald & Review
    • The Pantagraph (Bloomington)
    • Journal Star (Peoria)
    • Illinois Public Media
    • Star Courier (Kewanee)
    • Suburban Life Media (Downers Grove)
  • Social Media Platforms to consider
    • Instagram
    • Twitter
    • Facebook
    • LinkedIn
    • Periscope?

Activities 4/6- 4/19

  • Rated tweets in excel sheet
  • Tested current survey model
  • Spoke with group 3 to help get research report going
  • Posted EnjoyNois Tweets
  • Rated my tweets from this week

https://twitter.com/TheNoisOfficial/status/718139771093139457

  • Immediacy, timeliness- 2
  • Unexpected, original development-3
  • Engage with questions, commands-4
  • Conversational language-3
  • Humorous or irreverent-2
  • Personal utility or proximity (student impact, involvement, new service, DIY tips)- 4
  • Talk factor (follow pop topic, weird)-3
  • Human face, emotion-1
  • Active or unusual real visual-1
  • Simplify complex issue-2

https://twitter.com/TheNoisOfficial/status/718242316021055488

  • Immediacy, timeliness- 4
  • Unexpected, original development-1
  • Engage with questions, commands-4
  • Conversational language-3
  • Humorous or irreverent-1
  • Personal utility or proximity (student impact, involvement, new service, DIY tips)- 4
  • Talk factor (follow pop topic, weird)-1
  • Human face, emotion-1
  • Active or unusual real visual-1
  • Simplify complex issue-2

https://twitter.com/TheNoisOfficial/status/719289341407817728

  • Immediacy, timeliness- 2
  • Unexpected, original development-1
  • Engage with questions, commands-4
  • Conversational language-3
  • Humorous or irreverent-1
  • Personal utility or proximity (student impact, involvement, new service, DIY tips)- 3
  • Talk factor (follow pop topic, weird)-1
  • Human face, emotion-1
  • Active or unusual real visual-2
  • Simplify complex issue-3
  • https://twitter.com/TheNoisOfficial/status/719335147481534464
  • Immediacy, timeliness- 1
  • Unexpected, original development-3
  • Engage with questions, commands-1
  • Conversational language-3
  • Humorous or irreverent-3
  • Personal utility or proximity (student impact, involvement, new service, DIY tips)- 4
  • Talk factor (follow pop topic, weird)-3
  • Human face, emotion-1
  • Active or unusual real visual-2
  • Simplify complex issue-3

  • Immediacy, timeliness- 1
  • Unexpected, original development-3
  • Engage with questions, commands-3
  • Conversational language-1
  • Humorous or irreverent-1
  • Personal utility or proximity (student impact, involvement, new service, DIY tips)- 1
  • Talk factor (follow pop topic, weird)-3
  • Human face, emotion-2
  • Active or unusual real visual-2
  • Simplify complex issue-4

https://twitter.com/TheNoisOfficial/status/720645378585018368

  • Immediacy, timeliness- 1
  • Unexpected, original development-3
  • Engage with questions, commands-5
  • Conversational language-2
  • Humorous or irreverent-4
  • Personal utility or proximity (student impact, involvement, new service, DIY tips)- 1
  • Talk factor (follow pop topic, weird)-3
  • Human face, emotion-2
  • Active or unusual real visual-3
  • Simplify complex issue-2

  • Immediacy, timeliness- 4
  • Unexpected, original development-2
  • Engage with questions, commands-1
  • Conversational language-3
  • Humorous or irreverent-1
  • Personal utility or proximity (student impact, involvement, new service, DIY tips)- 1
  • Talk factor (follow pop topic, weird)-4
  • Human face, emotion-2
  • Active or unusual real visual-3
  • Simplify complex issue-3

  • Immediacy, timeliness- 1
  • Unexpected, original development-2
  • Engage with questions, commands-4
  • Conversational language-3
  • Humorous or irreverent-1
  • Personal utility or proximity (student impact, involvement, new service, DIY tips)- 1
  • Talk factor (follow pop topic, weird)-4
  • Human face, emotion-2
  • Active or unusual real visual-2
  • Simplify complex issue-3

https://twitter.com/TheNoisOfficial/status/722452526096916480

  • Immediacy, timeliness- 2
  • Unexpected, original development-3
  • Engage with questions, commands-4
  • Conversational language-3
  • Humorous or irreverent-2
  • Personal utility or proximity (student impact, involvement, new service, DIY tips)- 2
  • Talk factor (follow pop topic, weird)-4
  • Human face, emotion-2
  • Active or unusual real visual-3
  • Simplify complex issue-4

Screen Shot 2016-04-19 at 1.19.53 PM

  • Immediacy, timeliness- 1
  • Unexpected, original development-2
  • Engage with questions, commands-2
  • Conversational language-2
  • Humorous or irreverent-2
  • Personal utility or proximity (student impact, involvement, new service, DIY tips)- 1
  • Talk factor (follow pop topic, weird)-3
  • Human face, emotion-1
  • Active or unusual real visual-3
  • Simplify complex issue-2

Contributions 4/12-4/19

  • Made my scheduled tweets
    • https://twitter.com/TheNoisOfficial/status/720726646408507393
    • https://twitter.com/TheNoisOfficial/status/720681315687907329
    • https://twitter.com/TheNoisOfficial/status/720651101452824576
    • https://twitter.com/TheNoisOfficial/status/720054200286257152
    • https://twitter.com/TheNoisOfficial/status/720028498711195648
    • https://twitter.com/TheNoisOfficial/status/719922777067778049
    • https://twitter.com/TheNoisOfficial/status/719363866686308352
  • Made Google Document for my team
  • Developed the research we could as of now for the final report (Team 3)

Contributions: Week of April 12th

Promoted “The ‘Nois” in the Daily Illini Sales department.

Delivered scheduled tweets and tweeted during additional time slots for fun.

Completed the excel sheet rating each tweet.

Currently counting all the standar deviations and means for each quality in tweets 81-100 for participation within my group.

Assignments for April 19 and earlier

While also keeping up with our postings as usual, we need to be working very quickly and productively to get our questionnaire in the field.

So far, we have a functioning model at http://go.illinois.edu/tweets, which all class members should be testing.  Users are allowed to answer demographic questions once using the same computer and web browser. Thereafter they are allowed to rate up to 20 tweets. Respondents should use their own computer rather than being offered a shared computer to make selections.

Well before we next we meet on April 19, the teams below should have finished most of their tasks, contacting Ahmed for assistance as needed:

Team 1

Blaize, Colleen, Henry, Khaoula and Masic

  • No later than April 16, finalize the list of 100 or so tweets (some ours, some DI’s, etc.) that we will test.
  • In doing so, verify that all members of the class have rated the tweets and consistently scored them either high or low (with relatively low standard deviations of mean scores) in each of the standards developed.
  • Ensure that the list includes samples with mean scores that are both very high and very low in each of the standards being tested. Work closely with Ahmed on these tasks to ensure that we have a proper array of evaluated tweets.
  • Be prepared by class April 19 to propose any needed revisions to the standards. It is very likely we will need to go through another period of developing qualities and scoring tweets after initial results come in. Then be prepared to assist Team 2 in analyzing the results.

Team 2

Alia, Mike, RheaRuoxi and Ryan V.

  • As soon as Team 1 has finalized the list, develop strategies to ensure that each class member will quickly get responses to the questionnaire from at least 50 students and begin collecting those responses before class April 19.
  • Keep in mind that this task is absolutely crucial. Class members can’t just ask for 50 responses each. They have to ensure that they actually get at least 50 responses. That means asking far more than just 50 people each. Developing – and enforcing – a mechanism to ensure an appropriate number of responses from each class member is vital.
  • As results begin come in, ensure that we appear to be getting appropriate levels of responses from each of the demographics identified and act to obtain additional responses as needed. Once the questionnaire is active, the list of who has responded can be accessed online   at http://media290.h.media.illinois.edu/survey/respondents.log.
  • Begin learning how to do correlation, factor or other curvilinear analysis of the data so that you can lead the entire class in analyzing the results after they come in. Raw data will be located at http://media290.h.media.illinois.edu/survey/answers.log once the questionnaire is live.

Team 3

Aaron, BreaMicheleMolly and Ryan D. 

  • Before class April 19, have a completed draft of the first sections of our research report, including an introduction to problem, a literature review of qualities that provide background for standards, and documentation of our research questions and coding and survey methodology. Work closely with Ahmed to ensure we have what we need.
  • During class April 19, coordinate the class’s efforts to produce a poster and literature for the Undergraduate Research Symposium presentation of our project later in the week.
  • After data are analyzed, lead the class efforts to finalize our reports with findings and conclusions, including specific advice to campus media about not only how to tweet and post but also whether to go beyond just attempting to promote items appearing in the print or online editions.

Tentative list of qualities

And here, tentatively, is the list of qualities we’re scoring each posting on, using a Likert scale of 1 (low) to 5 (high):

  • Immediacy, timeliness
  • Unexpected, original development
  • Engage with questions, commands
  • Conversational language
  • Humorous or irreverent
  • Personal utility or proximity (student impact, involvement, new service, DIY tips)
  • Talk factor (follow pop topic, weird)
  • Human face, emotion
  • Active or unusual real visual
  • Simplify complex issue

Don’t forget to score all of your postings this week using these criteria when reporting your weekly Activities for class.

Undergraduate Research Symposium

Alia, Masic and Ruoxi are our designated representatives to present a preliminary report of our project from 3:15 to 4:30 p.m. April 21 in South Lounge. The presentation is entitled Rising Above The ’Nois: Identifying Effective Practices in Social Media. Obviously, we need as much of our process as possible to be completed in time to prepare a poster that they will present for that session. This will be a major objective of our class session April 19.

Activities April 5-12

Met with teacher to discuss interceder reliability

Rated tweets

Tweeted:

#DiscussNois Cruz: Kasich’s the biggest boon for Trump

http://nyti.ms/25ISzyV

#DiscussNois Trump recruits wife to get women’s votes

http://nyti.ms/1Sy0V2P

#DiscussNois Clinton’s anger comes out as she moves more left

http://nyti.ms/1V6RSfi

#DiscussNois Alabama to impeach governor

http://cnn.it/238bSTE

#DiscussNois Clinton: The only way for Sanders to win is to, “overturn the will of voters”

http://cnn.it/1Sy1o5c

#DiscussNois What you missed from the Wisconsin primary

http://cnn.it/1XhitUK

#DiscussNois Clinton is not sure that Sanders is even a Democrat

http://cnn.it/25LjD0L

#DiscussNois Clinton: women who oppose abortion are still feminists

http://cnn.it/1SQd6uu

#DiscussNois How Trump will build the wall

http://cnn.it/1UIH4UB

#DiscussNois Mexican President on Trump: “That’s how Mussolini got in, that’s how Hitler got in.”

http://cnn.it/22oOBXN

#DiscussNois Trump’s children aren’t registered to vote

http://wapo.st/1qDYBRk

#DiscussNois Trump on CIA Chief’s waterboarding stance: his comments are ridiculous

http://politi.co/23p23km

#DiscussNois Is Trump’s internal campaign reminiscent of the Hunger Games?

http://politi.co/1ViLjqA

#DiscussNois Trump and Clinton are leading in PA and NY

http://politi.co/1Xr7TKW

#DiscussNois Could North Korea be planning an attack against the US?

cnn.it/1VjR9HG

#DiscussNois Trump’s marriage advice

cnn.it/1SdpCHB

 

Contributions – April 5-12

As a member of Group 3, I uploaded the appropriate categories for the final paper in our shared document. Within that I posted the overall objective, began to write the introduction and listed out the research question. Under the RQ tab, I listed campus and local media outlets that could be potential target groups whose social media needs to be more in tune with the college student demographic.

4/5-4/12

Weekly summary:

  1. Scored 100 tweets (still completing, half done)
  2. Posted tweets:

Rankings of posted tweets:

https://twitter.com/TheNoisOfficial/status/719566869611552769

Immediacy- 4

Unexpected, original- 2

Engage with questions, commands- 3

Conversational language- 3

Humorous or irreverent- 1

Personal utility or proximity (student impact, involvement, new service, DIY tips)- 3

Talk factor (follow pop topic, weird)- 5

Human face, emotion- 1

Active or unusual real visual- 3

Simplify complex issue – 1

https://twitter.com/TheNoisOfficial/status/719541972608933888

(Same order as criteria above):

4, 2, 4, 4, 3, 2, 4, 1, 3, 1

  • post about student charged with murder in infant’s death:
    • 4, 2, 3, 3, 1, 5, 5, 4, 1, 1
  1. Researched possible platforms for development of online survey
  • Google Forms seem to be the best
  • Will have to use URLs, cannot show images of tweets within the survey
  • Cannot randomize large bank of questions