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Hi all, here is what I have been working on so far:

I have crunched the data for Respondent Demographics and made graphs so that we could have some visual representation of the data. You can find that here:

https://drive.google.com/file/d/0B1u_YLiHmeGra3FRYUltOFhzRGM/view?usp=sharing

I also attended Chris Wick’s lecture on tips for successful social media marketing. He touched on only a few points, but still gave some pretty useful information to the audience. Here are the notes and recommendations that I took from his lecture:

He aimed to address a few of these questions/concerns within this lecture:
-Distribution/How many people see your posts on social media
-A meaningful network within their audience
-Should certain firms have a social media presence?
-How to understand and measure success

-Consumers buy based on emotion and they justify with logic. Appeal to the audience emotionally. Consumers are more prone to pay attention and respond to things that they can relate to in some type of way and will move their emotions.

You must ask these questions for your brand:

1. Why am I communicating this message/brand/product to consumers?
2. What is it that I’m trying to communicate/sell?
3. What do you want your user to do once they have access to your posts?

Research, explore and learn
Story-based marketing- Write a script and put a story together that will provoke a user to take action when they see your content whether it be a like, retweet, share, etc.

To answer the question of should we or should we not [as a firm] have a social media presence, Chris says YES because every single network connects with a different user.
When you have an important piece, PLAN for ALL social media networks. You need to have something distributed on various social media channels that will vary in execution based on the platform that it is on.

Creating a meaningful community through your network

You must be able to measure success in order to determine whether or not it is meaningful. Connect with anyone that can relate to your target demographic and use custom URLs such as bit.ly or google url to track how many click were received and where they came from. He notes that the difference between social media users and consumers is that social media users are not there to buy, they are there to connect. Once a user likes, retweets or connects with your content they have connected with it in some type of way.

Make your move before you’re ready, because your idea will never be picture perfect. Don’t go into “analysis paralysis” where you have a great idea but you care about it so much that you want to wait a long time to execute it.

Michele Ellis

Michele Ellis

junior in advertising at University of Illinois
Michele Ellis

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